The last time I was at the tree-hugger grocery store, I checked out the toothpaste aisle. There were a ton of non-traditional selections there. First I disqualified any toothpaste that had saccharin in it. Only a few dropped out. My next check was for fluoride. I don’t want to use a toothpaste that doesn’t have fluoride. Otherwise, what’s the point? I might just as well be swishing water around in my mouth. After the fluoride check, there were only three or four toothpastes left to choose from, so it came down to flavor. JASON brand had an orange on the label. It said “orange, cinnamon, and mint” flavor. Intriguing. I got it.
After finally using up my previous toothpaste, I’ve finally tried the JASON. The flavor is really more mint than anything, but I can taste the other flavors. It foams well. But I do have a bit of an odd aftertaste in my mouth after using it. I’ll keep using it. Maybe the aftertaste is from all the TUMS that I’ve been chewing before bed.
Now if I could just figure out what J/A/S/O/N stood for…
Just Advertise Some Organic Nonsense, like CoQ10! Seriously, what is that?
It is excellent packaging, though, and you were wise not to resist it – otherwise it would call to you in your dreams.
July August September October November.
Because tree huggers are in touch with nature, the lunar and solar cycles.
But, I’m just guessing.
CoQ10 and all natural Ester…it doesn’t get much better than that, does it? Proudly flash that nutrismile!
And agreed….AWESOME packaging!!
I found their Web site, hoping they would have a history page. No such luck, but I see they’ve been around since 1959, and it seems that it’s recently they’ve gone organic – 70 percent. I left a comment on their contact us page asking if their name stands for something. We’ll see what happens…
From the Jason company:
Dear Ms. Marino,
…
The name JASON was chosen by one of the original owners of Jason Cosmetics when it
was a beauty supply company back in 1959. One of the owners had a son named Jason
so he named the company after him. It has no other meaning. When Jeffrey purchased
the company over 35 years ago, he added the symbols at the top of the A S and O for
a better look to the company name.
Ha! That’s really cool that you wrote them. And that they wrote back! Awesome! Thanks.
(I really wondered what the umlauts were all about, so I’m glad they told you.)