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Ritual Secrets

I pick shampoo almost exclusively by the smell. I’ve been using the same shampoo for a while now. It’s Dove brand, and it’s supposed to be based on what various cultures around the world do for beautiful hair. This one is supposedly a Hawaiian formulation. It’s something-something coconut water and lime. It doesn’t really smell like limes, but it is a nice smell.

I recently went to the store to get a new bottle of it, and noticed a change in the label:

How interesting. Perhaps “rituals” sounded condescending?


  1. Lauren

    Maybe too many people were spending too much time in the shower with their feathers and burning sage.

    I see in the photo that the lime has equal billing now. 🙂

  2. Beth

    I’m just confused about you using shampoo…

    • Brad

      Haha! An old habit I guess. I do like the smell of shampoo though. It’s part of the shower experience. I think I would miss it if I just went to bar soap for my head.

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