I pick shampoo almost exclusively by the smell. I’ve been using the same shampoo for a while now. It’s Dove brand, and it’s supposed to be based on what various cultures around the world do for beautiful hair. This one is supposedly a Hawaiian formulation. It’s something-something coconut water and lime. It doesn’t really smell like limes, but it is a nice smell.
I recently went to the store to get a new bottle of it, and noticed a change in the label:
How interesting. Perhaps “rituals” sounded condescending?