I’ve been eating Bimbo Bread for over a year now. My consumption slacked off over the summer, but now that school is back in session, I’m back to my daily peanut butter sandwich for lunch.
I stopped at the grocery store yesterday to get a new loaf, and I saw that their packaging had changed. They now have a pronunciation guide:

Hmm… I’m pretty sure if you asked me how it was properly pronounced, I would have said “beembo”, but I never pronounced it that way in my head. It was always “bimbo”.
I am also glad for the pronunciation help. Otherwise that is totally bimbo bread. (Cue several 80’s movies starring Melanie Griffith.)